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 ENTREP1 Read the cases and answer the questions that follow each case. Use 1 whole sheet of paper for your answers. Write the case title first then the questions, then your answer to each of the questions. Do not forget to submit this output to the College of Business Administration and Accountancy faculty room not later than 1:30pm September 22, 2008. LIGHTHOUSE INSURANCE COMPANY: Help Me Make It Through the Night The lighthouse Insurance Company was founded in 1970. It is engaged in selling non-life policies specifically those related to fire and allied lines, motor car, marine, personal accident, bonds, and miscellaneous lines. The company is a stock corporation with 51 braches all over the Philippines from Northern Luzon to Southern Mindanao. It employs a total of 305 employees manning the head office in Makati City and all the braches.The company’s Human Resource Department is composed of five employees including its head, Ms. Emerenciana Soriano. The department maintains a file of the company’s record of personnel who are trained at the head office from one week to one mouth. When the position of branch manager (BM) becomes vacant, the general manager pulls someone out from the Marketing Department to fill the vacancy. The performance of new branch managers is lackluster in the first few months. After a year, either their performance improves, or they fail totally.When a BM’s position becomes vacant, the HRD immediately coordinates with the Vice President for Marketing and without much fuss, facilities the transfer of the most senior of the eligibles to assume the BM’s post.This year, the vacancies for the BM’s was unusually higher than last year. Last year’s vacancy for BM consists of only one and it was immediately filled up. At the beginning of the third quarter of this year, six vacancies have already occurred of which only three could be filled up. After five months, still no suitable replacements could fill the other three vacancies. QUESTIONS: 1. If you were in Ms. Soriano’s position, what will you do? 2. How could such embarrassing situations be prevented from happening?
I am sure that you do.. Click HERE JUPITER DRUG CORPORATION: Crying Time Ms. Justina Concepion has been working for the past three years as branch manager of Jupiter Drug Corporation in Cabanatuan City. As branch manager, she oversees the operations of five stores located in different parts of the city. The stores open at 8:00 A.M. Each store is manned by a store manager plus nine other employees consisting of an inventory clerk, a cashier, a utility boy, and six salespersons.Ms. Concepcion has the full authority to hire and fire any employee within her branch except the store managers. It was one morning when she was browsing on various documents forwarded to her, that she noticed four letters of resignation. The letters were prepared by two cashiers and two salespersons. She thought that she must act quickly on the resignations. The letters indicated reasons that she finds hard to accept. One employee stated that he is resigning because he would attend to the needs of the family farm.With Ms. Concepcion’s experience with the company, one resignation per year is considered normal, but four resignations in a month is too much, she thought. She immediately contacted a trusted employee to seek out the real reasons. She found out that the two cashiers made a written request two months earlier about swapping assignments with one another. They said that once approved, their new assignments will bring them within walking distance of their residences. 1. What possible communication errors may have been committed by the branch manager? By the concerned store managers? 2. What measures must be instituted to prevent the recurrence of such problem?
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